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food & agriculture

ALS The translation of food-related and/or agricultural subject matter covers a wide variety of material including the translation of menus for restaurants, in-flight meals, and technical specifications of the application of agricultural products and bioengineering insect resistant seed grain.

Perhaps it is useful to look at three diverse examples of how ALS has met the challenges of its clients in this area to understand some of the solutions available.


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notable food & agriculture projects

FOOD & AGRICULTURE

An international food company needed to translate and print multilanguage labels on its shipping containers and food items to launch new products in the Japanese market.

ALS approached this project by first establishing a professional team of Japanese linguists. We then began an initial period consulting with the client to make sure that the translations of technical and non-technical food items remained consistent throughout the all the labels and related marketing materials. The product successfully launched in Japan and we were later asked to provide similar services for a launch in China.

A client required expedited translation into multiple languages of in-flight menus which changed almost daily to facilitate service to international airline passengers.

This particular project presented two unique challenges. One was the need for rapid turnaround of material in multiple languages so that the daily menus could be printed and distributed to flight crews in a timely fashion. The second challenge was the need to be correct using the highly specific vocabulary of food while remaining conscious of the need to make the menu choices sound appealing. The solution lay in creating small, specialized teams for each language group who received the menu items at the beginning of the day and translated them into the target languages by the close of business. ALS was able to take advantage of its international affiliates in order to produce these translations overnight and deliver them to the client in time for international distribution.

A government agency engaged in educational outreach required simultaneous interpreting for one-day events in a wide variety of geographic locations.

ALS and its affiliates were able to put together a team of simultaneous interpreters as well as trained audio engineers to travel, with equipment, from place to place, with the agricultural specialists. Throughout this extensive tour of North America, the team would arrive overnight to a new venue to set up the equipment, provide the interpreting services, then dismantle the equipment and move to the next city to repeat the process again. This project was challenging in the unexpected area of logistical support since we had to make arrangements for shipping equipment from different locations to meet our trained staff at the seminar sites in time for each event. The "barnstorming tour" was successful and the government agency subsequently renewed their contract with us.
 
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