Localization

The annual German Dubbing Awards recognize the best dubbing talents in Germany, who achieve fame in their own right as the voice of Hollywood stars. But just what makes these behind-the-scenes stars so good at what they do?

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Reversioning TV shows for audiences overseas is becoming increasingly popular as TV studios are now going beyond basic linguistic translation. Localizing TV shows for viewers abroad involves an astounding amount of detail.

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Dubbing and subtitling are both used to present translated dialogue, but which is better? Each method has its own strengths and weaknesses, and which one gets used depends on the type of game, among several other factors.

» Read More of Dubbing vs. Subtitling: The Great Video Game Debate

Lack of technical terminology might fool you into thinking that tourism translation is simpler than other fields. However a great tourism translation requires a unique combination of colloquial linguistic knowledge, marketing flair and fine attention to detail.

» Read More of Four Tips for Tourism Translation in a Globalized Age

The variety of Spanish language differences around the world makes geographical location of the target audience a key concern in Spanish translation. Translators must take into account the unique dialects and lexicons of each Spanish-speaking country in order to reproduce local linguistic customs and quirks.

» Read More of Geography is Key to Spanish Language Differences

Great advertising translation is best left to linguistic professionals with marketing expertise to avoid advertisement translation blunders. Even big-name companies have made serious ad translation mistakes, like when KFC’s “Finger Lickin’ Good” slogan became “Eat Your Fingers Off” in Chinese advertisements.

» Read More of Avoid Eating Your Fingers Off with Great Ad Translation

Video games have become a real medium for storytelling, and the scripts and dialogue for many games have become increasingly complex.

That means it’s even more important to have high-quality voice overs that don’t detract from the quality of the game.

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Assuming that a translation in the Quebec French dialect will be identical to “France French” is a big mistake that can result in translation errors. The unique pronunciation and lexicon of Quebecois French requires a specialized translator who is familiar with the nuanced differences of the dialect.

» Read More of Quebec French Language is Far Cry from Parisian French

International email marketing is becoming increasingly important for all types of businesses looking to build a client base from Beijing to Berlin.

Read on for details about the three major aspects to consider when it comes to international email marketing translation.

» Read More of The Key to Success in International Email Marketing

Prepare to see more video games in Spanish. Companies in the gaming industry are looking to expand their market to Hispanics after new research shows that they are a quickly expanding, dedicated gaming audience.

An overwhelming percentage of Hispanics expressed interest in purchasing, playing and expanding their video game collection, and game developers are taking notice of these new findings.

» Read More of The Expanding Market for Video Games in Spanish