Localization

In its latest film venture, Disney is trying to reach a wider international audience by producing an adaptation of their hit movie series “High School Musical” with localization for Chinese viewers.

Bringing a movie or TV show to a new international audience is more than just translating the text. Localization services adapt text, images, cultural references and sound to fit the wants and needs of a different viewership.

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A new technology developed by Tibetan University and China Mobile will allow Tibetan speakers to operate their cellular phones using Tibetan script for the first time.

The development of this new technology using Tibetan script serves as a reminder that, even in remote phone technology, translation and localization are important factors.

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